There’s a moment every year when the MICE community gathers not just to do business, but to connect.
On May 14, 2026, the Mice&More Network Event brought professionals, buyers, and exhibitors together in the iconic setting of Milan’s San Siro Stadium, transforming a day of business into a shared experience of connections, energy, and identity.
Despite the uncertain weather, over 400 industry professionals and approximately 100 exhibitors brought together an event that continues to establish itself as one of the most recognizable moments in Italian event networking.
The concept chosen for this edition, “The Original,” shaped the entire experience: the idea of uniqueness, of origin, of that which cannot be replicated, permeated every aspect of the day, from the afternoon meetings to the artistic performances, right up to the entertainment and final awards ceremony.
Special thanks to Main Partner Terme De Montel and our partners who contributed significantly to the success of the event:
Johannes, with the installations and interactive experiences;
Due di Due, for the hostess coordination;
World Wide Big Event, for the surprises tied to the season’s concerts;
Creadivalab, with the voice of singer Patrizia Siminelli, who opened the evening’s emotional dimension;
Lumen Invoco, with the evocative lighting and the dancers who starred in the grand finale;
Michele and Giuliano Dell’Utri Studio, for the visual storytelling of the event;
CSC Allestimenti, for the installations.
Thanks also to journalist Simona Parini, who gave voice to the event’s protagonists through video interviews with buyers and exhibitors.
And then San Siro. Not just a location, but a symbol: a place that amplified every emotion, transforming networking into an experience and the experience into a memory.
“The Original” wasn’t just a theme. It was a statement.
See you next year!
