In the international MICE landscape, choosing the right local partner is a key factor in determining the success of a corporate event. Alexander Ruggeri, director of ASA Tours, a Destination Management Company (DMC), knows this well. For over 35 years, he has partnered with Italian companies and agencies in designing corporate experiences in the United Kingdom and Ireland. His vision is clear, and is based on three elements that distinguish ASA Tours from its competitors
In the heart of Turin's Aurora district, Nuvola Lavazza is the headquarters of the Group that has made Italian espresso a global icon. This is not, however, a standard corporate headquarters, but an architectural and cultural project designed by architect Cino Zucchi. It is also a resource for corporate event organizers seeking unique, high-impact locations that convey the value of Made in Italy.
The PalaRiccione is a space designed to make events truly successful.
It's modern, flexible, and located in the heart of Riccione, just steps from the sea, Viale Ceccarini, and the train station. Its location simplifies everything: arrivals, travel, and timing. And it makes the experience more enjoyable for both organizers and attendees.
There's a location in Puglia immersed in the most authentic nature of Salento, overlooking a spectacular blue sea, embraced by a beautiful pine forest and protected white sand dunes of the Ugento Coastal Natural Park. A unique location where the glow of the tuff, Salento's quintessential stone, is enhanced by the sun's rays that illuminate it for much of the year.
Event planners and agencies looking for a special location to host corporate events for the holiday season can count on Hotel Veronesi La Torre: the ideal venue to celebrate the magic of Christmas and welcome the end of the year in an engaging and unusual way, strengthening employees' sense of belonging to the company, fostering team spirit, and rewarding achievements.
A new promotion dedicated to MICE and a new concept store where you can find the perfect welcome gift for meetings and conventions. These are the exciting new features to discover at Garda Hotel San Vigilio Golf, a resort set in the greenery of an estate with a 36-hole golf course, just a few kilometers from Sirmione.
“Imagine hosting your next corporate event in a corner of the Ligurian Riviera di Ponente, where the climate remains mild even in autumn and winter, the sea sparkles under the Blue Flag, and Loano’s historic center—one of the most picturesque in the region—offers stunning views. In this setting, just a few minutes from the sea and surrounded by greenery, stands Loano 2 Village Congress Center & Resort.
Nestled among the gentle hills of Bologna, Palazzo di Varignana is one of the most popular destinations for corporate event planners seeking to combine business and lifestyle. A scattered resort with 150 rooms and suites, a state-of-the-art 300-square-meter Congress Center, a renowned 4,000-square-meter wellness & spa complex with seven outdoor pools, and an award-winning culinary offering across five restaurants: a true ecosystem also dedicated to corporate hospitality.
Imagine an event under a starry summer sky, with the sound of music in the background, surrounded by beautiful, well-kept gardens—perhaps with a view of the magical atmosphere of a lit-up swimming pool. This could be the mood of your event in the coming months by choosing Hotel Veronesi La Torre, a 4-star hotel located just 5 minutes from Verona Airport and 15 minutes from the city center.
Are you planning a convention or incentive trip in Great Britain and Ireland and looking for a destination management company that guarantees the perfect mix of creativity, destination expertise, reliability, and great value for money? For 36 years, ASA Tours MICE has embodied these values. What makes it unique? What sets it apart from competitors? Why choose ASA Tours MICE? Here are 5 good—actually, excellent—reasons.
A true urban oasis for MICE: Sheraton Milan San Siro unveils a new terraced area with a stunning elevated view of the pool—an additional outdoor event space complementing the existing ones. This is an extension of the Pool Oasis (consisting of garden, pool, and pool bar), which today stands out to event planners as a truly rare resource in Milan for hosting events such as cocktails, corporate dinners, and product presentations.
On May 15, 2025, San Siro Stadium transformed into the beating heart of the Italian event industry. Over 600 industry professionals gathered for the 2025 edition of the Network Event, hosted by MICE & More: a day filled with energy, authentic connections, and shared visions.