In the high-end events landscape, Tuscany welcomes a new space capable of redefining the MICE experience with a contemporary and meticulously curated approach. It’s called Sala Aura and is the latest offering from The Sense Experience Resort 5\L*, a beachfront resort in Follonica with 112 rooms, including 18 suites.

Sala Aura, spanning 120 square meters and accommodating up to 250 participants, was created to meet the needs of a market demanding distinctiveness and quality detail. It’s not just a simple room, but a space designed as a functional stage where every corporate event format finds its ideal grammar. Harmony with the environment, thoughtful attention to detail, intelligent space management, and a sense of privacy contribute to defining a concept of contemporary, restrained, and authentic luxury.

Sala Aura is perfect for:

• individual meetings and gatherings, with high standards and maximum discretion;
• gala dinners and luxury banquets, where the mise en place, direction, and service become part of the show;
• workshops and presentations, with customizable setups and organizational flexibility;
• special events and celebrations that require elegance, identity, and sartorial care.

In an era where events are positioning tools, Sala Aura offers companies and brands an iconic venue, consistent with a sense of exclusivity that enhances content, relationships, and image. Its presence naturally complements the identity of The Sense Experience Resort 5*L, where the beauty of the landscape and the culture of hospitality are not simply backdrops, but structural elements of the offering.

Alongside the new venue, The Sense Experience Resort introduces another strategic addition to the group and corporate segment: the Mice & Groups Experience Collection. This selection of activities is designed to enhance meetings, incentives, and corporate programs with authentic experiences. These are not just excursions, but rather formats designed to generate value in terms of relationships, well-being, team building, and exploration of the local area, with an organizational approach suited to managing groups and directing corporate events.

The collection encompasses various themes—nature, sea, culture, food and wine, adventure, and team activities—and offers itineraries that harmoniously combine iconic settings, experiential content, and integrated services. The result is a range of options that allows organizers to create coherent, immersive, and customizable programs.

Villages, panoramas, and Tuscan storytelling: signature experiences for incentives

Among the most distinctive itineraries, those that showcase authentic Tuscany stand out: trekking through villages and hills, cultural visits in charming settings, and gourmet stops with a local twist. These activities are ideal for creating a quality incentive, with a relaxed pace and a regional narrative consistent with a premium audience.

Wellness as a new corporate language

For companies looking to integrate a moment of regeneration into their programs, the Experience Collection includes wellbeing-focused experiences: relaxation in thermal and natural settings, soothing itineraries, and light, balanced options, including culinary delights. It is a contemporary response to the needs of those seeking formats that combine performance and personal care, perfect for residential meetings and executive retreats.

Sea and lifestyle: the experiential dimension that creates image

The proposal also captures the growing demand for lifestyle activities, where free time becomes an identifying element of the event. Coastal trails, low-impact outdoor activities, and convivial moments overlooking the sea contribute to a memorable experience, maximizing the Resort’s natural setting and its concept of discreet luxury.

In-house team building: when nature becomes an operational arena

There are plenty of solutions designed to take place directly on site, with team activities that combine orientation, play, and collaboration in the green spaces and pine forest. This is a particularly effective option for alternating plenary sessions and workshops in the Sala Aura with moments of high-intensity engagement, without logistical complications.

Food & wine: Bolgheri and its excellence as an incentive lever

On the food and wine front, the Experience Collection elevates its offerings with itineraries dedicated to wine and the region’s great excellences: visits to select wineries, guided tastings, traditional or gourmet lunches, and itineraries that combine culture, landscape, and conviviality. The result is a format that works well for teams and top clients, but also as a representation tool for events and institutional relations.

The luxury of personalization for microgroups and VIPs

The collection also includes more private experiences, designed for microgroups and executives: cooking classes, e-bike tours in the hills, outdoor activities like yoga and Pilates, sensory exploration sessions with wine professionals, and private lunches and dinners with personalized food pairings. Perfect solutions for board meetings, high-profile hospitality events, and VIP groups, where pace, exclusivity, and tailored attention make the difference.

In addition to The Sense Experience Resort, the Icon Collection includes two other MICE-focused properties: Park Hotel Marinetta and Antico Podere San Francesco. The former is located in Marina di Bibbona and offers 149 rooms and a meeting space for events for up to 180 participants. The latter, nestled in the Tuscan countryside yet just minutes from the sea, offers rooms and apartments and is perfect for incentives immersed in nature.

Via dei Cavalleggeri Nord, 5
57020 Bibbona (LI)
Tel: 0586 090657
sales@iconcollection.it
www.iconcollection.it

Written by
Simona Parini