In the international MICE landscape, choosing the right local partner is a key factor in determining the success of a corporate event. Alexander Ruggeri, director of ASA Tours, a Destination Management Company (DMC), knows this well. For over 35 years, he has partnered with Italian companies and agencies in designing corporate experiences in the United Kingdom and Ireland. His vision is clear, and is based on three elements that distinguish ASA Tours from its competitors
In the heart of Turin's Aurora district, Nuvola Lavazza is the headquarters of the Group that has made Italian espresso a global icon. This is not, however, a standard corporate headquarters, but an architectural and cultural project designed by architect Cino Zucchi. It is also a resource for corporate event organizers seeking unique, high-impact locations that convey the value of Made in Italy.
There's a location in Puglia immersed in the most authentic nature of Salento, overlooking a spectacular blue sea, embraced by a beautiful pine forest and protected white sand dunes of the Ugento Coastal Natural Park. A unique location where the glow of the tuff, Salento's quintessential stone, is enhanced by the sun's rays that illuminate it for much of the year.
“Imagine hosting your next corporate event in a corner of the Ligurian Riviera di Ponente, where the climate remains mild even in autumn and winter, the sea sparkles under the Blue Flag, and Loano’s historic center—one of the most picturesque in the region—offers stunning views. In this setting, just a few minutes from the sea and surrounded by greenery, stands Loano 2 Village Congress Center & Resort.
Nestled among the gentle hills of Bologna, Palazzo di Varignana is one of the most popular destinations for corporate event planners seeking to combine business and lifestyle. A scattered resort with 150 rooms and suites, a state-of-the-art 300-square-meter Congress Center, a renowned 4,000-square-meter wellness & spa complex with seven outdoor pools, and an award-winning culinary offering across five restaurants: a true ecosystem also dedicated to corporate hospitality.
Imagine an event under a starry summer sky, with the sound of music in the background, surrounded by beautiful, well-kept gardens—perhaps with a view of the magical atmosphere of a lit-up swimming pool. This could be the mood of your event in the coming months by choosing Hotel Veronesi La Torre, a 4-star hotel located just 5 minutes from Verona Airport and 15 minutes from the city center.
A true urban oasis for MICE: Sheraton Milan San Siro unveils a new terraced area with a stunning elevated view of the pool—an additional outdoor event space complementing the existing ones. This is an extension of the Pool Oasis (consisting of garden, pool, and pool bar), which today stands out to event planners as a truly rare resource in Milan for hosting events such as cocktails, corporate dinners, and product presentations.
C’è una location in Puglia immersa nella natura più autentica del Salento, affacciata su uno spettacolare mare azzurro abbracciato da una bellissima pineta e dune di sabbia bianca protette del Parco Naturale Litorale di Ugento
Hotel Veronesi la Torre, 4 stelle situato a soli 5 minuti dall’Aeroporto di Verona e a 15 dal centro della città scaligera, ha una mission dichiarata: impegnarsi sempre per continuare a stupire gli ospiti e i meeting e incentive planner che lo scelgono per i propri eventi. Con Signorvino l’hotel si arricchisce di una proposta ristorativa con un menù tutto da scoprire ma anche di nuove occasioni per coinvolgere e premiare i partecipanti agli eventi!
L’Hotel Palace Viareggio è un edificio storico in stile Liberty che tra il 2018 e il 2023 è stato oggetto di un accurato restyling improntato al recupero e alla conservazione di tutti gli arredi.
Holiday Inn Rome-Eur Parco Dei Medici è stato uno dei primi business&conference hotel ad aprire a Roma, ed oggi non è solo un consolidato punto di riferimento per gli event planner che scelgono la capitale, ma anche un esempio virtuoso di venue che non cessa mai di rinnovarsi.
Hotel Indigo Florence, Mercure Bologna Centro e, nella capitale, Mercure Corso Trieste e Novotel Roma Est rappresentano l’offerta italiana a misura di Mice di Grape Hospitality, proprietà e management company di 111 alberghi e 82 ristoranti in 8 Paesi europei.