ASA Tours MICE: 5 Reasons to Rely on a MICE DMC

Planning a convention or incentive trip in the UK or Ireland and looking for a destination management company that offers the perfect mix of creativity, local expertise, reliability, and great value for money?
Since 1988, ASA Tours has embodied all these qualities. It’s no surprise that leading organizations such as BBVA, Pirelli, L’Oréal, Università Bocconi Milan, Lancôme, and Samsung have chosen ASA Tours MICE for their events.

But what makes it truly unique? What sets it apart from the competition?
Why choose ASA Tours MICE?
Here are 5 good—actually, excellent—reasons:

HERE’S THE TOP 5 REASONS TO CHOOSE THIS MICE DMC!

  1. A dedicated event manager exclusively assigned to your project — no more juggling between different contacts or repeating information.

  2. 24/7 emergency support, always available to handle the unexpected — yes, even at 1 a.m.

  3. Strong local supplier negotiation skills, with the ability to fully understand your needs and offer fresh, innovative, and tailor-made experiences to help you win your pitch.

  4. Flexible payment plans, agreed upon in advance based on your annual business volume — giving you peace of mind and budget control.

  5. Genuine, proven destination expertise — every venue, service, and supplier is carefully vetted and tested before being offered to clients.

Does your DMC guarantee all this? If not, you should be concerned!
Ask ASA Tours MICE how to make it happen in the UK & Ireland!

The Top 5 Gala Dinner Venues in London by ASA Tours MICE

1. The Honourable Society of Lincoln’s Inn

It is one of London’s four historic Inns of Court, with a prestigious tradition dating back to the 15th century. Home to the professional association of barristers and judges in England and Wales, it is renowned for its exceptional library, magnificent Tudor architecture, and peaceful gardens. The Inn continues to uphold the highest standards of the legal profession while fostering a strong sense of community among judges, barristers, and students.

2. The Painted Hall

The Painted Hall in Greenwich, often referred to as the “Sistine Chapel of Britain,” features breathtaking Baroque interiors. Its ceiling and walls, adorned with the magnificent frescoes of Sir James Thornhill, provide a stunning and majestic setting for unforgettable gala dinners.

3. Tower Bridge

An iconic symbol of London and an undisputed masterpiece of engineering, Tower Bridge offers a truly unique setting for events. Gala dinners can be hosted on its glass-floored walkways, located 42 meters above the River Thames, providing a breathtaking view of the city’s skyline.

4. City of London Guildhall

Guildhall, a symbol of City of London governance since the 15th century, offers a grand ceremonial hall perfect for prestigious gala dinners. With its medieval crypts, stained-glass windows, and vaulted ceilings, it embodies civic pride and tradition. An ideal venue for events requiring solemnity and prestige in the heart of London.

5. Horizon 22

Horizon 22, London’s highest panoramic platform, redefines gala dinners with its 360-degree views of the capital. Located on the 58th floor of 22 Bishopsgate, this ultra-modern venue combines sleek design with unparalleled vistas of landmarks such as St. Paul’s Cathedral and The Shard. A futuristic counterpart to London’s historic venues.

Three WOW-Factor Venues by ASA Tours MICE

1. Fulham Pier

The new riverside destination in London. Opening this summer, it will be one of the city’s most exclusive spots. It’s a completely new concept combining art, food, shopping, and innovative experiences—all housed within a stunning, cutting-edge facility along the southwest bank of the Thames.

2. Hever Castle

The childhood home of Anne Boleyn, the ill-fated second wife of King Henry VIII and mother of the great Queen Elizabeth I. A unique venue for corporate events, surrounded by acres of beautiful British countryside just 90 minutes from London.

3. The Bombay Sapphire Distillery

Located 100 kilometers from London, designed by the talented British designer Thomas Heatherwick, creator of the Rolling Bridge in London and the UK Pavilion at the 2010 Shanghai Expo. The very look of this building brings out the WOW factor—even before you taste the gin!

Contacts

Tel: +44 (0)20 7388 4443
sara@asatours.co.uk
www.asatours.co.uk

Written by
Simona Parini