Lavazza Museum: a place where the history of coffee, the company, and the Lavazza family takes shape through images, iconic objects, sounds, aromas, and evocative stories. The Home, the Factory, the Square, the Atelier, and the Universe: each room is a chapter in a journey that intertwines corporate culture, the history of Turin, and the tradition of coffee.

Since 2018, the Lavazza Museum, located in the heart of Turin’s Aurora district, has welcomed visitors, schools, families, and companies to share a multisensory experience that goes beyond the espresso cup, telling the story of the coffee supply chain and culture in all its dimensions, and connecting people around the world.

On this page, we will showcase a glimpse of what happens at the Museum, with and thanks to the many people and organizations that collaborate with us every day.

In 2025, the Museum also strengthened its commitment to accessibility and inclusion with the launch of the project “Il Museo è Aperto”, designed to make the visitor experience even more welcoming for people with diverse sensory, cognitive and communication needs, in line with the Lavazza Group’s values and its IncluVisity program.