Abu Dhabi, leading global destination for MICE events
The Abu Dhabi Convention and Exhibition Bureau is proud to promote the emirate as a leading global destination for business events to international audiences.
The past few decades have witnessed Abu Dhabi transform into a global travel destination. Its ascent to the top has resulted in an increased influx of visitors, who come to the UAE capital’s glistening shores in search of new opportunities and experiences. On the tourism front, the emirate has never failed to deliver on its promise of unforgettable adventures. The credit for this goes to the capital’s record-breaking attractions and landmarks that appeal to residents and visitors alike. But with its sights set on all-round growth, Abu Dhabi has invested equally in its MICE sector.
In March 2013, the Abu Dhabi Convention and Exhibition Bureau (ADCEB) was established in the capital with an aim to cement the emirate’s status as a leading global destination for meetings and events. Since its inception, Abu Dhabi has enjoyed a great deal of success, profitably scaling its proposition for business events.
Through its endeavours, ADCEB has positioned the city as the premier choice for planners, leveraging its strategic location at the crossroads of Europe and Asia. Aiding the bureau’s efforts in strengthening its MICE proposition is the UAE capital’s world-class infrastructure and amenities, array of accommodation options, reliable public transportation, and advanced event management technology.
In the last decade, Abu Dhabi has successfully hosted numerous globally significant conferences and large-scale exhibitions, resulting in a staggering rise in the number of events held in the capital. In 2019 alone, more than 13,000 events were licensed in the city with an estimated total of 23,700 speakers and 1,300 entertainers involved. Giving the emirate’s MICE facilities a considerable boost, ADNEC, which hosts more than 327 events and 1.6 million visitors annually, raised the curtain on a new event space last year. Built specifically for meetings and conferences with a difference, The Hive boasts 865 square meters of space, comprising an 80-seat auditorium called The Collaboratorium, a versatile space named The Lab and three meeting rooms.
The year 2019 also proved lucrative for unconventional event spaces, with Louvre Abu Dhabi, Manarat Al Saadiyat and Qasr Al Watan leading the charge.