{"id":57107,"date":"2026-10-09T11:30:41","date_gmt":"2026-10-09T09:30:41","guid":{"rendered":"https:\/\/www.micemorevents.it\/palazzo-di-varignana-il-valore-di-un-evento-si-misura-anche-oltre-il-meeting\/"},"modified":"2026-10-09T11:40:20","modified_gmt":"2026-10-09T09:40:20","slug":"palazzo-di-varignana-il-valore-di-un-evento-si-misura-anche-oltre-il-meeting","status":"publish","type":"post","link":"https:\/\/www.micemorevents.it\/en\/palazzo-di-varignana-il-valore-di-un-evento-si-misura-anche-oltre-il-meeting\/","title":{"rendered":"Palazzo di Varignana: the value of an event extends beyond the meeting itself."},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]The boundary between business travel and leisure is becoming increasingly blurred. For companies, in fact, an event is no longer just an opportunity to meet or receive training, but also a chance to foster relationships, engagement and participants\u2019 well-being. In this context, <strong>bleisure<\/strong> is playing an increasingly important role. This trend combines business and leisure and is helping to redefine the way meetings, conventions and incentive events are designed.<\/p>\n<p><strong>Palazzo di Varignana<\/strong> embraces this evolution through an offering that integrates its conference facilities with experiences designed to enhance the value of each stay and transform time spent outside meeting rooms into an integral part of the event. Through its <strong>experiential partner<\/strong>, EVER Destination Concierge, participants can access a curated selection of <strong>cultural activities, food and wine experiences, team-building initiatives and local experiences<\/strong>, creating a personalised stay that complements the business programme with opportunities for discovery and social interaction.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;56386&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The resort\u2019s <strong>farm estate<\/strong> also contributes to making its offering particularly distinctive, allowing MICE programmes to be complemented by <strong>tastings<\/strong> dedicated to <strong>extra virgin olive oils<\/strong>, <strong>wines<\/strong> and other <strong>estate-produced goods<\/strong>. These experiences offer an opportunity to connect with the local area through one of its most distinctive features: its food culture and agricultural heritage.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;56369&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;56375&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Alongside leisure activities, increasing attention is also being paid to participants\u2019 well-being. For this reason, Palazzo di Varignana offers the opportunity to complement corporate events with activities inspired by the <strong>Acquaviva Method<\/strong>, a model developed by the resort\u2019s Scientific Director, Annamaria Acquaviva, and focused on promoting healthy lifestyles. <strong>Mindfulness<\/strong> sessions, <strong>nature-based activities<\/strong> and <strong>wellness programmes<\/strong> can therefore become part of the conference agenda, responding to companies\u2019 growing awareness of the importance of the quality of the experience enjoyed by their people.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;56377&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]The growing interest in bleisure and wellbeing reflects a <strong>deeper evolution within the MICE sector<\/strong>: placing people and their experiences at the centre. In this context, an event is no longer simply a work-related occasion, but an opportunity to build <strong>connections<\/strong>, encourage new <strong>perspectives<\/strong> and bring greater <strong>value<\/strong> to the time spent together. This shift is redefining the way meetings, conventions and incentive events are designed, with an increasing focus on creating a positive and lasting impact on the people who take part in them.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;26px&#8221;][vc_text_separator title=&#8221;Contacts&#8221; border_width=&#8221;1&#8243; el_width=&#8221;100&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Via Ca\u2019 Masino 611 A<br \/>\n40024 Varignana (BO)<br \/>\nTel: 051 19938317<br \/>\n<a href=\"mailto:events@palazzodivarignana.com\">events@palazzodivarignana.com<\/a><br \/>\n<a href=\"http:\/\/www.palazzodivarignana.com\/\" target=\"_blank\" rel=\"noopener\">www.palazzodivarignana.com<\/a><\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Go to the technical data sheet&#8221; align=&#8221;center&#8221; custom_background=&#8221;#EC6D24&#8243; custom_text=&#8221;#FFFFFF&#8221; link=&#8221;url:https%3A%2F%2Fwww.micemorevents.it%2Fen%2Fstruttura%2Fpalazzo-di-varignana%2F|title:PALAZZO%20DI%20VARIGNANA|target:_blank&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;56373&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The boundary between business travel and leisure is becoming increasingly blurred. For companies, an event is no longer just an opportunity to meet or receive training, but also a chance to foster relationships, engagement and participants\u2019 well-being. In this context, **bleisure** is playing an increasingly important role. This trend combines business and leisure and is helping to redefine the way meetings, conventions and incentive events are designed. Palazzo di Varignana embraces this evolution through an offering that integrates its conference facilities with experiences designed to enhance the value of each stay and transform time spent outside meeting rooms into an integral part of the event.<\/p>\n","protected":false},"author":2173,"featured_media":56353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[1799,704,672,1800],"class_list":["post-57107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-review","tag-bleisure","tag-emilia-romagna-en","tag-mice-en","tag-wellness"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mice And More Events<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.micemorevents.it\/en\/palazzo-di-varignana-il-valore-di-un-evento-si-misura-anche-oltre-il-meeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Palazzo di Varignana: the value of an event extends beyond the meeting itself. - Mice And More Events\" \/>\n<meta property=\"og:description\" content=\"The boundary between business travel and leisure is becoming increasingly blurred. For companies, an event is no longer just an opportunity to meet or receive training, but also a chance to foster relationships, engagement and participants\u2019 well-being. In this context, **bleisure** is playing an increasingly important role. This trend combines business and leisure and is helping to redefine the way meetings, conventions and incentive events are designed. 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